Rapper BE!NASTY!, an MC with a tight flow of deep mystical, hyper-sexual bars, has an interesting story. His endeavors with rap/hip hop began in 1998, when he was a freshman at Dillard University in New Orleans. The Shreveport native spent his college years developing his freestyle, producing, writing, and performance skills alongside rhyme-cohort Lyrikill and other aspiring artists on campus and at other local universities.

Born Branden Carlos Jones on June 25, 1980, in Las Vegas Nevada, he spent much of his life as an Air Force brat, living outside of the country twice before he was 12. The middle of three siblings, he owes a lot of his personality to the fun and cartoonish antics shared with his older sister and young brother. 

Inspired by a plethora of artists in the late 90s/ early 2000s, the spark that ignited the flame to take rhyming seriously came when he saw Black Thought and the Roots perform live at House of Blues in downtown New Orleans. Moved by the then dreadlocked emcee, and live band, pointing to Black Thought, and praying under His breath in the mixed crowd, He (then known as Pleon) says He told God "I wanna do that." Finishing His school days working on mixtapes and local performances, He and His group, Euphonetiks, put out their first album "Sick? Muse. Entertainment," which included verses and production by the rookie producer. The next eight years after graduation, though dealing with general adult life and some major trials, would be groundbreaking for his production skills. It was then (mid to late 2000s) that his skill for sampling really took shape.

BE!NASTY! is a name he chose after returning to music at age 43, having spent all of his 30s out of the scene altogether, heavily engaging his faith in God and operating various ministries. His "resurrection" back into hip hop (as He calls it) came by way of his desire to produce music again, this time using hardware, since most of his prior experience in production was the software-based FL Studio. 

Now operating under the dual monikers of BE!NASTY! and Nasty on The Beats, newly green in a very different music climate, He came back in swinging hard, releasing 11 recorded albums, ALL produced by Himself, and a plethora of instrumental works as well, all in less than three years. To the shock of His peers, the return was extraordinary, inspiring many of them to engage new projects of their own, and even join forces with Him for collaboration efforts. And what's probably the MOST shocking is His obscure amalgamation of supernatural/paranormal ideas and sexuality, in what He calls "prophetic, poetic, sex, and flex music."

His most notable works are "CONGRISS: The Inauguration," "45," and His more recent album "AGENT ASH: SHE EYE ARE ESS."

All music can be heard and purchased on BANDCAMP: www.nastyonthebeats.bandcamp.com

Email: nastyonthebeats@gmail.com

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